LEVI STRAUSS IS MY HERO

Here she goes again with her weirdo thought process. Jeans? Why on earth jeans today, Sandra?

Well, I say to myself, it may have taken me thirty years to warm up to the idea of wearing ripped jeans, but one is never too old to take a risk and live on the fashion edge, even if you are eighty! Sometimes as hard boiled as I am, I do have room for a change of heart!

1873 BIRTH OF BLUE JEANS

If Levi Strauss were alive today he would be either scratching his head in wonderment or snapping his suspenders with glee if he knew his work pants have become a staple and an American fashion icon.

Even in the 40’s and 50’s it was still a man’s world.

When I was growing up in the ’40’s and 50’s there wasn’t anything ‘jeans’ except the one ‘man-style’ any girl right away knew didn’t include them if she had a waist and hips. In order to get the right hip fit, the waist was miles too big and had to be belted like a paper bag to fit our waists. The legs were too long, so we had to cuff them a few times. But no doubt about it, we all wore jeans, even though it was a man thing.

Men, boys, girls, all shapes and sizes – jeans were in. There was an important exception, though. MOMS. I don’t ever remember one single mother who wore jeans. Ever. It was either slacks or dresses for casual wear.

THE MOM JEANS ARRIVE

Finally in the early 60’s we young mothers were excited when Levi’s finally awoke to the fact that the 40’s girl’s were now grown and were yearning to keep their love of jeans in their fashion choices. The cross over began as jeans were being designed with a woman’s shape in mind.

GRUNGE CHANGED JEANS

Yup! The grunge and rock scene changed how we would think about and wear jeans forever. Everyone’s favorite jeans that we had worn threadbare, but dared not leave the house wearing, suddenly became fashionable. Design houses began to purposely destress and deconstruct jeans into high fashion. Jeans had crossed over the rainbow bridge and found heaven in the fashion halls of the rich, famous and everyday man and woman. Manufacturers and designers found the pot of gold at the end of that beautiful rainbow!

DISTRESSED DENIAL

Well, you probably have already guessed the end of my story. After years of watching women my age and younger, walk around in ‘those things’, I have finally caved in and bought a pair of jeans that I could have destroyed on my own if I had any sense about me.

ELEGANT 80 CONVERT

Yes, they are very comfortable and so I like them because they make me feel hip – yes. Am I gong to buy another pair? Probably not, because the economist in me says I can make my own. I still love my regular grandma jeans, but the best part is that I am now more hip in my grandchildren’s eyes. That is worth all the ripped jeans in the world!

Copyright Sandra Hart 2019

All Rights Reserved

VINTAGE STYLING AND ETHICAL FASHION

Today we have so many fashion choices. Shopping fast fashion stores like Zara and H&M gives us the latest trend in clothing at reasonable prices. Great, right? Not really.

These companies are helping to pollute the planet and encourage the need for us to fulfill our shopping addictions. Each fashion season, instead of recycling to retail discount stores like Marshell’s or Ross, or third world countries in need, they destroy the clothing at the end of the season and send it to dumps.

What can we do about it? Well, the obvious answer is to not support these fast fashion stores and shop ethical retailers during their store wide sales. We can save money and know we are not supporting the fast fashion industry. But there is another way we can shop ethically and get great bargains. Thrifting.

I am a longtime fan of supporting thrift shops. Not only is thrifting fun where you can find great bargains, but you are helping those in need while also helping the planet.

Come along with me as I talk about ethical shopping in an upscale resale boutique in LaGrange, Illinois. The Hope Chest.

Copyright Sandra Hart©️. All Rights Reserved 2018